Why Mercari Banned 762,486 Accounts (And How Foreigners Can Avoid It) [2026]
Mercari's AI system banned over 762,000 accounts in the second half of 2025 — a 58% increase year-over-year. Foreign sellers face specific risks that Japanese users don't. Here is what triggers the AI and how to stay clean.
Shota Yamada
Former Mercari seller · 2,000+ transactions · Last updated: 2026-05-19
📌 Bottom Line
Mercari banned 762,486 accounts in H2 2025. The top triggers: suspicious listing content, VPN use, high cancellation rates, and address mismatches. For foreigners, the highest-risk behaviors are using a VPN, having an address inconsistency, and triggering identity verification through unusual activity. Three rules prevent 90% of foreigner-specific bans: never VPN, keep addresses consistent, complete identity verification early.
The 762,486 Figure — What It Actually Means
Mercari published its Transparency Report for H2 2025 in February 2026. The headline number: 762,486 account restrictions, up 58% from H1 2025. This is not mainly fraud prevention — it includes "preventive suspensions" (予防的停止) where accounts are frozen before any violation occurs, based purely on AI risk scores.
10 Triggers That Get Accounts Banned
Prohibited keywords in listings
Brand names used incorrectly, medical/health claims, counterfeit signals
High cancellation rate
More than 3 cancellations per month is a risk signal
VPN or IP anomaly
Non-Japanese IP address does not match registered address
Repeated late shipping
Missing the stated shipping deadline multiple times
Multiple accounts from same device
Mercari detects device fingerprints — multi-account is banned
Suspicious account activity patterns
Rapid listing of many similar items, unusual login hours
Identity verification failure
Documents that don't match registered information
Payment method anomalies
Card address doesn't match account address
Negative feedback accumulation
Good rating drops below 95% raises risk score
Selling restricted item categories
Items that require licensing (knives, chemicals, pharmaceuticals)
Foreigner-Specific Risks
Beyond the standard triggers, foreign sellers face additional pitfalls that most Japanese users never encounter:
VPN Use
CriticalMany expats use VPNs habitually. On Mercari, any VPN use is a Terms of Service violation and a top ban trigger. The AI flags logins from IPs that don't geolocation-match your registered address.
Fix: Disable VPN entirely before opening the Mercari app. This is non-negotiable.
Address Inconsistency
HighForeigners often have complex address situations — a home country billing address for their credit card, a Japanese apartment address, and a workplace address. When these don't align in Mercari's records, it triggers verification flags.
Fix: Use the same address everywhere: Mercari profile, payment card, and shipping address. Use your Japanese address for everything.
Phone Number Verification
HighMercari requires a Japanese phone number (080/090/070 numbers). Foreign SIM-only numbers don't work. Some MVNO (格安SIM) numbers work, others don't depending on the carrier.
Fix: Use a Japanese carrier number (docomo, SoftBank, au, or major MVNOs like IIJmio, OCN). If your MVNO number doesn't work for verification, switch carriers.
Identity Verification (本人確認)
MediumMercari requires ID verification for certain features. Foreigners must use their Residence Card (在留カード) or My Number Card (マイナンバーカード). Driver's licenses from other countries are not accepted.
Fix: Complete identity verification with your Residence Card early, before you need it for a high-value transaction.
3 Defense Strategies for Foreign Sellers
Complete identity verification on day one
Go to Settings → Identity Verification → use your Residence Card or My Number Card. Do this before your first listing. Unverified accounts have lower trust scores from the start.
Use Mercari's integrated shipping exclusively
らくらくメルカリ便 (Yamato) and ゆうゆうメルカリ便 (Japan Post) provide anonymous delivery, tracking, and buyer protection. Regular postal mail does not. This also protects you from shipping disputes.
Keep your listing descriptions clean
Use the NGワードチェッカー (NGWord Checker) before listing. Avoid all brand names you don't own, health claims, and vague descriptions of origin. Non-Japanese sellers sometimes unknowingly use restricted keywords.
If Your Account Gets Banned
Step one: don't create a new account. Mercari detects device fingerprints — a new account from the same phone will be immediately flagged and banned, making your situation worse.
FAQ
Q.Can foreigners use Mercari in Japan?
Q.Will using a VPN get my account banned?
Q.Can I use a foreign credit card?
Q.My account was suspended. What do I do?
Q.Does my address need to match everywhere?
Sources
- 1. Mercari Japan Transparency Report H2 2025 — published February 2026
- 2. Nikkei Shimbun — "Mercari restricted 762k accounts in H2 2025 using AI monitoring"
- 3. Mercari Terms of Service — VPN restrictions and prohibited activities
- 4. Mercari Help Center — identity verification process for foreign residents