Pricing Assistant
Find the right price to sell fast without leaving money on the table
Quick Price Estimate
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Category: Price Benchmarks
| Item | New/Sealed | Used (Good) |
|---|---|---|
| Uniqlo | ¥500–1,500 | ¥200–800 |
| GU | ¥300–1,000 | ¥100–500 |
| ZARA | ¥1,000–3,000 | ¥300–1,500 |
| Vintage (1970-90s) | ¥2,000–15,000 | ¥800–8,000 |
•Check 売り切れ (completed listings) for the same brand + size
•Fast Fashion (GU, Uniqlo) depreciates quickly — price at 30-50% of retail
•Luxury brands (Louis Vuitton, Gucci) hold value; check authenticity tips
Pricing Strategies That Actually Work
Check Sold Listings First
Tap "売り切れ" (Urikire) filter in Mercari search to see what actually sold and at what price — not just what's listed.
Add 10–15% Negotiation Buffer
Most buyers will ask for a discount (値引き/nebiki). Price 10-15% above your true minimum so you can say yes without losing profit.
Price Below Competitors
If there are identical items listed, price ¥100–500 below the lowest to appear first in "Cheapest" sort. First sale = first review.
Watch & Relist Strategy
If no views after 3 days, lower price by ¥100–200. After 7 days with no sale, delete and relist — it resets to "new" in search.
Prices shown are market averages as of 2026. Always verify with current sold listings (売り切れ filter) before listing.