How to Sell Clothes & Fashion on Mercari Japan
Medium ➡️
Demand
3–7 days
Avg. Sell Time
Mercari
Best Platform
How to Price Clothes & Fashion
| Condition | Price Range |
|---|---|
| Brand new with tags | 60–80% of retail price |
| Like new (worn 1–2 times) | 40–60% of retail |
| Good condition (minor wear) | 20–40% of retail |
| Fair condition (visible wear) | ¥300–¥2,000 |
How to Photograph Clothes & Fashion
- 📸 Flat lay on a clean white or light surface
- 📸 Close-up of any stains, holes, or pilling
- 📸 Brand tag (critical for Japanese buyers)
- 📸 Size tag with measurements
- 📸 Front and back (no hanger if possible)
Writing the Listing
Japanese Title Template
[Brand] [Item Type] [Color] [Size] [Condition]
Description Template
[ブランド名] [商品名]を出品します。 【サイズ】[S/M/L or 数字サイズ] 【着丈】[XXcm] 【身幅】[XXcm] 【褒丈】[XXcm] 【状態】[美品/輻の傷ありなしなど] 【素材】[コットン100%など] 【洗濒】洗澯済み 【遠过】ペットなし・喫煙者なし (English: [Brand] [Item]. Size [S/M/L]. Measurements: length [X]cm, width [X]cm. Condition: [good/fair].)
Best Shipping Method
Common Mistakes
No brand name in the title — Japanese buyers search by brand, not item type
Missing measurements — always include 着丈 (length), 身幅 (width), 褒丈 (sleeve) in cm
Listing summer clothes in December — timing matters; sell winter clothes September–November
Forgetting to mention any stains, pilling, or snags — honest listings get better reviews
FAQ
Q: Does brand matter a lot for clothes on Mercari?
Yes, enormously. UNIQLO, GU, Adidas, Nike, and mid-range Japanese brands sell in days. No-brand clothing can sit unsold for weeks. Always include the brand name.
Q: What Japanese size is equivalent to a Western large?
Japanese sizes roughly map as: S=XS, M=S–M, L=M–L. For numbers: 38=XS, 40=S, 42=M, 44=L. Always include actual measurements rather than relying on size labels.
Q: Should I wash clothes before selling?
Yes. Always wash and iron clothes before listing. Mention 洗澯済み (washed) in your description. It builds trust.