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How to Sell Kitchen & Home Appliances on Mercari Japan

Medium-High ⬆️

Demand

3–7 days

Avg. Sell Time

Mercari

Best Platform

How to Price Kitchen & Home Appliances

ConditionPrice Range
Rice cooker (Zojirushi/Panasonic)¥3,000–¥20,000
Coffee maker¥1,000–¥8,000
Toaster / Oven¥1,000–¥5,000
Microwave (standard)¥2,000–¥10,000
Electric kettle¥500–¥3,000
Blender / Food processor¥1,000–¥8,000
Use the Pricing Assistant →

How to Photograph Kitchen & Home Appliances

  • 📸 Clean the appliance before photographing
  • 📸 Control panel close-up showing all buttons
  • 📸 Inside of cooking compartment (rice cooker lid open)
  • 📸 All included accessories (measuring cup, spatula, etc.)
  • 📸 Power rating label (定格シール) showing 100V
Full Photo Tips Guide →

Writing the Listing

Japanese Title Template

[Brand] [型番] [Appliance Name] [Capacity/Size] [Year] [Condition]

Description Template

[ブランド] [型番] を出品します。 【容量/サイズ】[X升用など] 【電源】100V/50-60Hz (日本仕様) 【年式】[購入年] 【状態】[美品/使用感ありなど] 【付属品】[洗えるグッズ、說c明書など] 【動作確認】済み ※日本仕様 (100V) のため、海外での使用には変圧器が必要です。 (English: [Brand] [Model], [capacity]. 100V Japan spec. Year: [year]. Tested working. All accessories included.)
Auto-Generate a Template →

Best Shipping Method

80–100 size Rakuraku Mercari-bin for most appliances. Mention the actual weight in your listing so buyers understand shipping cost. For very large items (large microwave, rice cooker 10+ cups), use 100-size (¥1,050).

Common Mistakes

Not mentioning 100V power spec — buyers planning to use overseas MUST know this

Not cleaning before photographing — clean appliances sell for significantly more

Not including year of purchase — buyers want to know the age of the appliance

Forgetting all accessories — missing the rice cooker measuring cup or spatula reduces the price

FAQ

Q: Do Japanese appliances work overseas?

Japanese appliances run on 100V, which is unique worldwide. Buyers in the US (120V), Europe (220V), or elsewhere need a voltage converter. Always state this clearly in your listing.

Q: Why do rice cookers sell so well on Mercari?

Premium Japanese rice cookers (Zojirushi, Panasonic, Tiger) are expensive new and perform far better than non-Japanese versions. Japanese buyers and food-conscious foreigners both actively seek them secondhand.

Q: How do I ship a large microwave?

Use 100-size or 120-size Rakuraku Mercari-bin. Weigh and measure it first. Most standard microwaves fit in 80–100 size (L+W+H in cm).

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